Once your web server is up and running it is important to analyze your logs to see what searches are bringing users to the sites, how long they are staying, and what pages they are coming in and going out on. One of the most popular open source tools for this task is awstats.
Installing awstats from the ports
Configuring awstats
Updating the stats
Updating multiple sites
Viewing the stats
Read more http://blogmee.info/index.php/analyzing-web-traffic-with-awstats-in-freebsd/
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